Hello 😊 Today we dive deeper into Sendbird, a company redefining global communication. Known for its chat and communication APIs, Sendbird has now stepped into the AI era with its Voice AI Assistant. This blog will cover its innovation, pricing structure, and how it compares against competitors like Twilio and MessageBird.
Problem – The Limitations of Traditional Support Systems
Traditional call centers face challenges such as long wait times, high operational costs, and language barriers. Customers often grow frustrated when they cannot get timely, relevant answers, especially in industries like finance and healthcare where time-sensitive decisions matter. For businesses, these inefficiencies increase costs and decrease customer trust.
Agitation – Why Change Is Urgent
Imagine waiting several minutes to report a stolen credit card or book an urgent medical appointment. Even small delays can harm brand reputation and customer satisfaction. Businesses that do not modernize risk losing out to competitors who provide faster, smarter support experiences powered by AI.
Solution – Sendbird’s Voice AI Assistant
Sendbird’s newly launched Voice AI Assistant provides 1-second response times and supports 29 languages, making it a game-changer for global enterprises. Beyond speed, it delivers contextual, reliable answers, ensuring customers feel heard and supported instantly.
Industries set to benefit the most include:
- Call Centers: Automating repetitive inquiries to reduce call volumes
- Finance: Handling account inquiries, loan information, or investment FAQs instantly
- Healthcare: Automating appointment scheduling and patient information
Sendbird’s Core Product Suite
- Sendbird Chat: APIs for in-app chat with multimedia support
- Sendbird Calls: APIs for voice and video calls within apps
- Sendbird Community: Large-scale community engagement solutions
- Sendbird AI Agent: Real-time Voice AI with multilingual capabilities
Narrow Down – Business Model & Pricing
Sendbird follows a flexible SaaS pricing model, primarily combining:
- Subscription Fees: Based on monthly active users (MAUs) and features used
- Usage-Based Charges: Extra costs depending on message volume, voice/video call minutes, and AI queries
- Enterprise Plans: Customized contracts for large-scale organizations with premium support
This hybrid model ensures small startups can start affordably, while global enterprises can scale with advanced AI-driven solutions.
Competitive Landscape – Sendbird vs. Twilio vs. MessageBird
The communication API space is highly competitive. Let’s compare:
- Twilio: Known for SMS and telephony APIs. Strong in developer adoption but less specialized in chat and in-app communication.
- MessageBird: Focused on omnichannel messaging (SMS, WhatsApp, Messenger). Strong in Europe, but limited in integrated chat/call solutions.
- Sendbird: Distinguishes itself by providing an all-in-one communication platform (chat, calls, community, and AI). With built-in 29-language AI support, it’s positioned uniquely for global enterprise adoption.
In short, while Twilio and MessageBird excel in messaging and SMS, Sendbird has an edge in in-app communication + AI integration, which is critical for apps in finance, healthcare, e-commerce, and social platforms.
Action – Preparing for the AI Agent Era
The release of Sendbird’s Voice AI Assistant marks the start of an AI agent revolution. Businesses should now rethink their support strategies: adopt AI for repetitive inquiries, leverage multilingual capabilities, and empower human agents to focus on high-value interactions.
With 1-second response times, multilingual coverage, and scalable pricing, Sendbird is positioning itself as more than a SaaS provider—it is becoming a global leader in AI-powered customer communication.
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